Inside and In depth: Disney Baby Grand Opening at the Americana at Brand

Last week, MouseInfo correspondent Becky Young and her little assistant Makyala Lynne attended the Grand Opening for the new Disney Baby Store located in Glendale at the Americana at Brand. The store was officially opened by celebrity host Alison Sweeney and her children and some familiar friends. Some of the other celebrities in attendance inlcuded Ali Landry, Samantha Harris, Marissa Jaret Winokus, and Laila Ali.

More than 200 guests, including 20 expectant military moms from Operation Shower (a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment) were in attendance. The mothers each received a $250 gift card to Disney Baby to spend in the store.


Full update below...

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Winnie-the-Pooh and friends arrive in style for the grand opening.




Alison Sweeney helped push the button to officially open the new store.




Everyone celebrating the opening!




Scout Masterson, Bill Horn, and Ali Landry with their children.




Table set up for invited guests.




Seven small tents were set up which held Disney Baby Magical Moments Festival featuring baby products, demonstrations, and samples.




Each tent has a different theme.




Guests visiting the Bathtime tent could fish for different prizes.




Blue Sky Riders (comprised of members Kenny Loggins, Georgia Middleman and Gary Burr) performed songs from their upcoming album as well as the Kenny Loggins classic "House at Pooh Corner" performed during the event.




Baby firsts books were also on display.




Table set up with bingo cards and coloring pages.




Samples of bath products you could try.




Display for the in the nursery items.




Disney Baby items on display.




Items guests could choose from as prizes during bingo.




Makayla Lynne demonstrating how to fish for Nemo.




At one of the stations they had onesies you could decorate.




Makayla Lynne's finished onesie.




Here she is helping to pick up some Disney Baby items.




Makayla Lynne giving Pooh Bear a hug.




More Disney Baby products for playtime.




Close up of the Lion King play set.




Demonstrating how to properly put in Simba into the train.




Love this baby swing from Disney Baby.




Winnie-the-Pooh merchandise on display.




Closeup on the Winnie-the-Pooh jumper.




Character photo-op.




Maykayla Lynne and friends looking adorable!




Disney Bingo Card.




Bingo chips and Disney Baby ear hat.




Baby Firsts books had a signing for it's a small world book by Joey Chou.




Signing the book.




Each book comes with a CD with the famous song from the Sherman Brothers.




Joey Chou's illustration for Makayla Lynne.




Maykayla Lynne with her Winnie the Pooh plush.




And now a look inside the Disney Baby store!




From its launch of the Disney Cuddly Bodysuit™ in spring 2011, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with baby at every stage.




The Disney Baby Store and online boutique aims to feature high-quality giftable products.




Most of the apparel and sleepwear sold is made with 100 percent organic cotton.




Costumes on display.




Both the store and the online boutique are organized around the special moments of baby's day such as playtime, bathtime, on-the-go, getting ready, mealtime, dressing baby, baby's firsts, and in the nursery.


THE END!


About Disney Baby
The Disney Baby brand provides parents with essential products and information they need for Creating Magical Moments Right From The Start™. From its launch of the Disney Cuddly Bodysuit™ in Spring 2011, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with Baby at every stage. The Disney Baby product line includes essentials for Apparel, Nursery, On-the-Go, Bathtime, Mealtime, Playtime and Baby's Firsts. A multifaceted digital resource for families, Disney Baby provides consumers with information and inspiration online via the website www.DisneyBaby.com, on Facebook (www.Facebook.com/DisneyBaby), on YouTube (www.YouTube.com/DisneyBaby) and Twitter (www.Twitter.com/DisneyBaby).

About Disney Consumer Products
Disney Consumer Products (DCP), the world's largest licensor, is the business segment of The Walt Disney Company (NYSEIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products. Disney English is DPW's English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. www.DisneyStore.com andwww.DisneyStore.co.uk are Disney's official online shopping portals. For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

About The Americana at Brand
The Americana at Brand fuses world-class retail and entertainment experiences, luxury housing and stunning landscaping to create Southern California's most distinctive urban destination. The iconic Caruso Affiliated property rings a large, lushly-landscaped central common, where friends, couples and families gather against the backdrop of a dramatic fountain featuring waters that dance towards the sky, as a historic bright-red trolley gently circles nearby. This dynamic, sophisticated setting attracts the world's finest and most successful retailers, whose locations at The Americana at Brand are often among the best-performing in their portfolio. Nordstrom's will join The Americana at Brand in 2013, introducing a reimagined retail experience. Nearly 350 luxury apartment and condominium homes are poised atop the retail spaces, and residents enjoy unparalleled amenities and access to the best that The American at Brand has to offer. Serving all of Greater Los Angeles from its prime location in the heart of Glendale, The Americana at Brand has become a catalyst for the accelerating revitalization of the surrounding community. Connect with the latest news and events at The Americana at Brand at americanaatbrand.com; on Twitter at twitter.com/AmericanaBrand; or on Facebook at facebook.com/AmericanaBrand.

About Operation Shower
Operation Shower (www.operationshower.org) is a non-profit organization dedicated to celebrating and honoring military families by providing joyful baby showers for military moms-to-be to ease the stress of deployment. Since the organization's inception in 2007, Operation Shower has showered more than 900 military moms from the Army, Navy, Air Force, Marines and National Guard on military bases, during PGA TOUR tournaments, and at other locations.

Some images in this update were provided by Disney, they are noted appropriately. © Disney. All rights reserved.