• Once Upon a Bloomingdales, store showcases fashion for hit show.

    Bloomingdales teamed up with ABC to create a stunning new window displays inspired by the the hit show "Once Upon a Time." To help celebrate the return of the show in it's second season, actress Jennifer Morrison (Emma Swan) helped reveal the new Once Upon a Time window displays at Bloomingdale’s on Lexington Avenue in New York City, on Thursday, September 27.