New Disney Store Princess Designer Dolls, 25th AnniversaryProducts, Kidada for Disney Store Wish-a-Littles and 2011 Halloween Costumes Unveiled


ANAHEIM, Calif. - August 8, 2011 – The spotlight will shine on Disney Store’s spectacular product lines at the D23 Expo, held at the Anaheim Convention Center in Calif. from August 19-21. Disney Store will treat fans to a sneak peek of its fall and holiday 2011 products, as well as offer them a chance to meet and hear from the artists and designers who created them.

Disney Store guests will also get a first look at this year’s hottest Halloween costumes, join in Disney Store’s 25th Anniversary kick-off celebration and have the first look at the Disney Princess Designer Doll Collection—expected to be one of the most wanted items this holiday season. Daily at the convention, guests will enjoy Disney Store artist signings and special guest appearances, as well as witness events such as a Halloween costume parade and hear the latest news on what’s next for Disney Store.

Guests can take home the Disney Store magic when they purchase exclusive merchandise in the 1,500 square foot pop-up store housed in Disney Consumer Product’s Disney Living Pavilion. Featured products include items created especially for the D23 Expo, limited edition 25th Anniversary items, Vinylmation, and the always unique and whimsical Kidada for Disney Store Collection. Visitors will not want to miss the daily opening ceremony,where a special attendee will be chosen to “unlock imagination” each day at 9 a.m.


In addition, these other D23 Disney Store celebrations andevents are not to be missed:
  • 25thAnniversary Collection and Celebration Kick off: D23 guests will help Disney Store kick-off its celebration of 25 magical years.Since the opening of the first store in Glendale, California on March 28, 1987,Disney Store has become a global retail phenomenon with more than 350 stores in eight countries and foot traffic of more than 200 million guests per year worldwide. On Friday, Aug. 19 at 9 a.m., DisneyStore president Jim Fielding will kick off the celebration with remarks prior to opening the store on the first day of D23. The first 25 guests in line will receive a special limited edition 25th anniversary pin. DisneyStore artist Jim Salvati will sign exclusive 25th anniversarycommemorative art. The pop-up store will offer the first 25thanniversary products ever.
  • Disney Princess Designer Doll Collection: At D23, Disney Store will debut ten spectacular designer dolls just in time for the holidays. Each classic doll dressed in a glamorous runway inspired gown comes in its own special collector case with a sleeve that showcases the beautiful sketch art created for each one. Al imited number of complete sets will be available for pre-purchase at the D23event, in addition to a special limited edition 25th Anniversary silver Cinderella. As part of the worldwide debut at D23, the dolls will be given to the honorees at the Legends of Disney Awards ceremony on Friday, Aug. 19,where the extraordinary actresses whose voices brought to life many modern-day Disney Princesses including Jodi Benson (Ariel from The Little Mermaid), Paige O'Hara (Belle from Beauty and the Beast), Lea Salonga(singing voices of Jasmine from Aladdin and Mulan from Mulan), Linda Larkin (speaking voice of Jasmine from Aladdin),and Anika Noni Rose (Princess Tiana from ThePrincess and the Frog) will be named and honored.
Starting Aug. 22,2011, one new Disney Princess Designer Doll will arrive in stores each week for10 weeks in a random order not to be revealed to guests until each Monday whenthey go on sale. An assortment of home products (stationery and mugs) as wellas special trend items (t-shirts, cosmetics, and accessories) inspired by the beauty of the new dolls will also be available at D23. D23 guests will be thefirst to see these beautiful dolls.
  • Halloween CostumeParade: The Halloween CostumeParade held Saturday, Aug. 20 at 1 p.m. will unveil the hottest costumes for2011, including a beautiful limited edition Rapunzel costume (only 2,000 will be available this fall). Visitors can watch kids modeling the best Disney Storecostumes on the Disney Living Pavilion Center Stage. Five lucky guests will win the opportunity to receive a complimentary costume, courtesy of Disney Store.

  • Vinylmation ArtistsSigning: On Sunday, Aug. 21 at 10 a.m., Vinylmation artists will sign the new Lion King inspired Vinylmation collection. Vinylmation toys are the latest pop culture phenomenon and are treasured by collectors of all ages.
  • New Kidada for Disney Store Wish-a-Littles Line: On Sunday, Aug. 21 at 1 p.m. in the Disney Living Pavilion Center Stage, celebrity jewelry designer Kidada Jones will make a special appearance to welcome her newest friends to her exclusive line of jewelry andaccessories. Wish-a-Littlesare Kidada’s design twist on Disney characters – each figure opens to reveal a secret jewelry charm. The new fall Wish-a-Littles include Alice,Ariel, Jasmine and Tinker Bell.Guests can make their D23 trip extra special and get their photo taken with Kidada following the reveal.
In addition to all the events and guest appearances, fans can chat with Disney Store president Jim Fielding and other surprise guests via Disney Store’s Twitter, and get a behind-the-scenes look at the D23experience by checking Disney Store’s blog, The Buzz, athttp://blog.disneystore.com

Disney Store at D23 can be found in the Disney Living Pavilion. Check the D23 Expo web site for event schedule details and locations.

To find a local Disney Store, guests can visit Disney Store Locator | Disney Store or call (866)902-2798. Guests can also sign up for email alerts at In-Store Special Events | Disney Store, become afan on Facebook Disney Store | Facebook or follow us on Twitter Disney Store (DisneyStore) on Twitter to stay connected to your favoritedestination.



ABOUT DISNEY STORE

The Disney Store retail chain, whichdebuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. DisneyStore is the retail merchandising arm of Disney Consumer Products, the businesssegment of The Walt Disney Company (NYSEIS) and its affiliates that extendsthe Disney brand to merchandise. Disney Store carries high-quality products,including exclusive product lines that support and promote Disney's keyentertainment initiatives and characters. Disney Store opened its first storein Glendale, California and, in doing so, originated thethemed retail business model. There are currently more than 200 Disney Storelocations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locationsin the United Kingdom, France, Spain,Ireland, Italy and Portugal, plus online stores Disney Store | Official Site for Disney Merchandise and Disney Store | Official Site for Disney Merchandise. Each DisneyStore location offers a magical shopping experience that can only be deliveredby Disney, one of the world's largest and most successful entertainmentcompanies. For more information, please visit http://www.disneyconsumerproducts.co...us/disneystore or follow usat Disney Store | Facebook and Disney Store (DisneyStore) on Twitter.



About D23 Expo 2011

The D23 Expo—The Ultimate Disney Fan Event—brings theentire world of Disney under one roof, providing attendees with unprecedentedaccess to Disney films, television and theme parks. For schedules, liveupdates, interactive features and tools, polls and much more, check out the D23Expo mobile app at D23 Expo: The Ultimate Disney Fan Event! To be part of the D23 Expo conversation, make sure to follow@DisneyD23 and tag your tweets with #D23Expo. For questions during the D23Expo, get answers by sending tweets to @D23Expo.



About D23

The name“D23” pays homage to the exciting journey that began in 1923 whenWalt Disney opened his fledgling studio in Hollywood. D23 is the first officialclub for fans in Disney’s 88-year history. D23 gives its members agreater connection to the entire world of Disney by placing them in the middleof the magic through its quarterly publication Disney twenty-three; a richwebsite at Disney D23 a new collectibles line, the Walt Disney Archives Collection;and special events for D23 Members throughout the year, highlighted by the D23Expo in Anaheim, California, August 19-21, 2011.