Would you like DVD's with that shake?? McDonald's to rent DVD's from resturants

[ocnative1964]

Would you like DVD's with that shake?? McDonald's to rent DVD's from resturants

entire story...
http://story.news.yahoo.com/news?tmp...deeperintodvds


McDonald's wades deeper into DVDs

Mon May 24, 7:33 AM ET

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By Bruce Horovitz, USA TODAY Blockbuster has a very big-footed rival about to stomp on its turf: Ronald McDonald. McDonald's (MCD) on Monday will announce plans to begin testing DVD rental kiosks at all 105 Denver stores.

Smaller tests around Washington and Las Vegas had a huge response.


If the summerlong Denver test is a hit, McDonald's hopes to become the first fast-food chain to rent top DVDs nationally.



DVDs will be rented at Redbox kiosks, situated inside and outside restaurants. Rental fee: $1 a day - and they can be returned to any McDonald's. At Blockbuster (BBI), DVDs cost $3.99 for three days and must be returned to the same store. The McDonald's kiosks will stock the same top 30 DVD titles as video stores. The top 30 account for about 80% of DVD rentals.

[Mortimer]

Hmmmm. I thought they were trying to promote healthier lifestyles with the adult happy meals and lighter fare menus. This seems like a double standard on their part.

I guess you could always go running after you watch the movie.

[Stinkler26]

They just can't ignore the market that wants to sit down on the couch with a Big Mac, fries, and DVD.

[getbak]

They offer "healthy" alternatives. That doesn't mean they don't know why most people really go to McDonald's. What percentage of their menu is taken up by the "Healthy Choices"? Not a lot.


When Disney introduced their disposable DVD's, I thought that the one untapped market where they could be successful would be to sell them at McDonald's and/or gas stations.

With the increasing number of vehicles that are coming with factory installed DVD players, and there's likely a solid after-market for them too, it seemed natural that the best place to sell DVD's you don't have to return would be at places that people visit when they're passing through on road trips.

Driving to Disney World from New York? Stop at McDonald's for lunch and pick up The Lion King for the kids to watch without worrying about needing to return it.


I think this idea makes a lot of sense. They don't have the overhead of building new stores, so they can keep costs down. They can cycle the product frequently so there's always the top movies. McDonald's are everywhere, so I assume you'd be able to rent movies all along a major road trip, from coast to coast, getting a new movie in one city and returing it in the next, where you rent another one.

It would also be a good loss leader because if you have to go to McDonald's to return the movie you rented yesterday, you'll probably grab lunch while you're there.

[disney rocker]

Sounds like a good idea to me! I love to eat while watching a movie. And the idea that you can return it to a different McDonalds is a good one.

[ocnative1964]

pretty smart to only have the top titles also, they said 80% of all rentals are in that category... interesting...

[Chavez Ravine]

The reason I would do it is because it's $1 rental

[Chavez Ravine]

Hmmmm. I thought they were trying to promote healthier lifestyles with the adult happy meals and lighter fare menus. This seems like a double standard on their part.

I guess you could always go running after you watch the movie.

I don't think it's a double standard at all. Their standard is to make $$ not keep people healthy. They added the salads because there was pressure, but they also are going to make a boat load of money off those salads too.

[ocnative1964]

The reason I would do it is because it's $1 rental

1$ per day, but hey if you go there every day... cool...

[disneycool]

1$ per day, but hey if you go there every day... cool...

I don't know about where you live, but there's three McDonald's near my house within a 4 mile radius. It's the convenience of the service, you don't necessarily have to eat at McD's when you drop off the DVD (though that's what they'd like).