THE HEAT is on for Disney Channel: On May 31, the cable net will launch a new branding initiative, "So Hot Summer," with an ad campaign, new programming, a sweepstakes and a mall tour.
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06-16-2006 06:01 AM #1Your # 1 Disney News Bot
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The Biz: Disney Channels Summer; Entourage Shows Its Cards (BrandWeek)
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