Vicious mermaids bring in the ratings for FREEFORM with debut of SIREN
The first episode of SIREN has finally surfaced and the show made a huge splash. In fact, it was biggest drama launch on FREEFORM in over 2 years. Tons of promotional marketing for this show have pushed a mysterious, edgy, and scary take on the world and lore of mermaids.
Can the show sustain? That much has yet to be seen but the show was a big hit on launch with women 18-34. In the first three days after its launch, SIREN generated 4.3 million views across linear and digital platforms, making the series the best digital drama debut in Freeform history.
It was also the most social scripted cable series on its debut with 170,000 engagements across Twitter, Instagram, Facebook and Tumblr that day.
SIREN airs on FREEFORM Thursdays through May 31, 2018.