‘#FriendLikeMe Challenge’ with Make-A-Wish and Disney’s ALADDIN to raise up to $1MM
Disney, Will Smith (the Genie up the upcoming live action ALADDIN) and Make-A-Wish® launched the #FriendLikeMe Challenge which encourages fans and celebrities to participate in the challenge and help show the world: Where there’s a wish, there’s a way.
Part of a global cause marketing campaign, the challenge poses the question: “If you were the Genie in Disney’s ‘Aladdin’ and had the chance to grant three heartfelt wishes for someone, who would you share them with? Tag a friend on Twitter and/or Instagram. For every public post with #FriendLikeMe from April 29 through May 24, 2019, Disney will donate $5 up to $1 million to Make-A-Wish to help grant life-changing wishes to children battling critical illnesses all over the world.
Tickets for ALADDIN also go on sale today and to celebrate the upcoming release of the film, a new video centered around the iconic wish scene (and the indelible “Friend Like Me” musical number).
ALADDIN flies into theaters May 24, 2019.